About Mary Weaver

I am a Sydney-based content manager, editor, copywriter and brand storyteller with 20+ years of professional experience creating print and digital content for traditional publishing houses, media agencies, e-commerce brands and corporations in Australia, Singapore, China and the UK.

MY STORY

I’ve spent the past 20+ years working in magazine publishing, communications and digital content creation,

working in-house for brands and agencies such as Reader's Digest, Dentsu, Ink and more. 

In 2020, I started my own small business, The Content Weaver, with a simple goal: to work with dynamic brands and decision makers who believe in harnessing the power of storytelling and content marketing. My retainer client during this time was the leading Australian homewares brand Jones & Co. I led their content marketing activity for 12+ months, including branding, content strategy, social media management and direct marketing.

In October 2022, I joined Sydney-based Heads & Tales content agency in the role of Senior Content Manager

where I am responsible for the end-to-end management of content across key client accounts, including planning, commissioning, writing and editing content for different print and digital channels. I work closely with clients and relevant internal teams to create best-in-class print publications and exciting multi-platform content executions.

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I am currently the Managing Editor of:

 Wartime, the official magazine of the Australian War Memorial
Look, the official magazine for the Art Gallery of NSW member society
Journeys, the official magazine for the Royal Automobile Club of Tasmania

 Experience Oz Magazine the official magazine for the Local Agent, part of the Big Red Group